Realtors and Weathermen? What do we have in common?



Realtors and Weathermen?  What do we have in common?

As I drove my daughter to school in the snow today, I thought about how much realtors and weathermen have in common.  The general public relies on their favorite weatherman to determine how to prepare for the day ahead and they, in turn, rely on their interpretation of various computer models in order to provide an accurate forecast.  Unfortunately, those models can point them in a variety of directions.  Will we see a foot of snow or an inch of rain?   Should we bring an umbrella or wear extra layers?  As realtors in New England, we have to be prepared for constant change in our weather so we rely heavily on their reports.

So, how does that relate to what we do in real estate?  Well, we don’t predict weather but we are the professionals when it comes to real estate market conditions and pricing.  Instead of computer models, we rely on comparables (a.k.a. “comps”) and market trends to predict the right price to list and sell your home.  Ours isn’t quite a science because so much of our business is subjective and can be a gray area.

As realtors, we sell commodities, not products.  We don’t actually establish the selling price.  The market does.  Yes, based on our research we do set the initial list price based on our market analysis, but in the end, it’s always going to boil down to what the buyer is willing to pay and what the seller is willing to sell it for.

So, while I am not in the weather business and can’t be relied on to predict a forecast,  I do strive to be the realtor people look to when they want to know what is happening with the real estate market and how much their house is worth.   I watch the trends, research the “comps”, listen to buyers and offer my best advice when it comes to pricing the home to sell while striving to net the seller the most amount of money the market will bear.  No, it’s not a science but I will always give you my honest analysis based on current market conditions.  While everyone has their favorite weatherman to predict the forecast, my goal is to be the realtor you rely on to share market conditions.

real estate forecast

About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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