Is the Internet actually getting in the way in real estate?


This is a wonderful post and it rings true in so many ways.  I continually receive calls from buyers who are looking online for property and find an old listing that closed several years ago.  It creates problems.

Via Norm Werner (Real Estate One):

I work with a number of buyers, most of whom are avid Internet users. That has actually proven to be a bad thing, rather then the good thing that one might have thought it would be. Many of these enthusiastic would-be buyers spend hours searching various Web sites each day in hunt of those illusive deals that I somehow have failed to send to them in my search results.

Of course, they find them. Then they pop off messages to me asking about this house or that, which they found on or some other site that claims to have all of the real estate listings (Zillow and Trulia are a couple of biggies that many use). A helpful MLS listing number is seldom included in their messages, just a partial address or a link to some web site that itself doesn’t give much information unless one signs up to have an agent call.

This practice of trolling the Internet in search of previously unmentioned homes for sale has become an obsession for some, but for the most part it is a giant waster of time – theirs and mine. The main reason is that most of the Web sites that people end up on are woefully out of date and are set up mainly to draw the unsuspecting house hunter in so that a “lead” can be give to a agent somewhere.

About 30-40% of the time the great house that the would-be buyer has found has actually been sold for some time. Most of the big real estate sites are terrible at keeping updated, especially those that let agents upload their listings (agents are terrible at keeping things updated on those sites, too). I usually advise my local buyers to at least use the or – sites that I know are updated every day. 

The links to sites with the perfect house on it often resolve to some agent’s personal web site or some local web site of a franchise operation. In those instances there is usually not enough information to even figure out where the house is without signing up to be called by an agent. Those sites are there to generate leads for the franchise agents. They are also most often out of date, so go somewhere else.

Sites like and and are for-profit lead generation sites whose sole purpose is to lure in unsuspecting buyers and sellers so that they can sell their personal information as leads to hungry Realtors. So, the bottom line is that a lot of time and effort is wasted, both by would-be buyers and by the Realtor that they may be working with in their house hunt. If you find yourself on a site that won’t supply information like the address or the MLS listing number, unless you sign up for something, run (don’t walk) away and find another site.

The Internet is a wonderful thing, but just because you saw something there doesn’t make it true. Just because you see a house “for sale” on a Web site, doesn’t mean that it’s still available. And, just because the pictures that you saw posted there looked great, doesn’t mean that you won’t walk into a real pit, if you visit the place. Let your agent do his/her job and you won’t end up wasting your time or your agent’s time.


 Norm Werner

Real Estate One


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Norm Werner 2009-2011 All rights reserved

About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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