You’re Either A Player Or A Spectator…..What’s Your Role In Today’s Market?

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This post should be read by everyone in the real estate business.  There is plenty of business out there, but everyone needs to find it.  Business will not find you.

Via Barbara Todaro “Franklin MA New Homes” (RE/MAX Executive Realty ):

spectatorThe media is continuing with its mission to relay bad news and depressing statistics about the housing industry.  This does not help our cause, but there is still business to be found.  The key word is “finding” the business.

Business no longer comes running to find you.  The game is quite different now.  Real estate agents need to prospect for that business.  People are in need of real estate guidance, and more often than not, they do not know where to start looking. 

There are homeowners who are on the brink of losing their homes.  There are homeowners who have not missed a mortgage payment, but know that it’s coming soon, if they do not act quickly.  Some of those homeowners will be purchasing another home that is smaller and more affordable, and others will be renting, until the dust settles.

There are many other homeowner scenarios.  If you have not made an earnest effort to find new business, your business will soon be over.  Now is the time to decide what your method of prospecting will be and do it with energy and enthusiasm.  This is not the time to tip-toe.  There’s enough business in this game for everyone, but those who are not participating will take on the role of spectator.

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About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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