The Two Most Important Functions In Real Estate…..Marketing and Marketing!!

Share

This is a very important post to reblog.  Marketing properly is what allows us to have consistent business.  It allows our inventory to continually be replenished and it makes our phone ring with new buyers.  I do my marketing consistently.

Via Barbara Todaro “Franklin MA New Homes” (RE/MAX Executive Realty ):

tunnelHow much is enough?  Is there such a thing as “too much” when it comes to marketing?  We each have our own way of judging how much time and effort we need to devote to make the phone ring at a steady rate. 

The goal is to make the phone ring.  My two major methods of making my phone ring are through direct mail marketing for resale listings and to attract buyers for new construction communities; and blogging on three platforms. 

Both of these methods of marketing are done consistently, and that’s the key to success with marketing.  If you have a successful month of May and reduced your marketing because you were counting your money, be prepared for a void in July.  The money you counted in May will now be dog-eared to carry you through July, and the cycle continues.  You’re treading water and not making progress.

Don’t fall into that trap of feeling relieved that you have seen some light at the end of the tunnel.  That light will turn to darkness faster than you can find your flashlight to get back on track.  Successful marketing must be done consistently with no gaps. 

Find your comfort level and the point at which your marketing makes your phone ring consistently, and then maintain that pace.  It’s a routine that is required to continue to earn steady income during these challenging times.  Think about it…but don’t think too long.  Act upon it, now!!

 

                                                                      Copyright  2011- All Rights Reserved

  www.franklinmahomesales.com

The Kuney-Todaro Team…..#1 Team in Franklin’s #1 Office

                  

 Read Barbara’s Franklin MA Blog

 My  Outside Blog

About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

Visit Susan on Google+

Speak Your Mind

*