New Construction….Sometimes We Need To Show Dirt To Sell A New Home!!


Barbara has made several good observations in this post.  The market is starting to rally when we see new communities coming on the market.  There is caution on the part of the developer/builders, but they see light at the end of the tunnel.  This will help the resale community also.

Via Barbara Todaro “Franklin MA New Homes” (RE/MAX Executive Realty ):

New construction sets the pace in real estate.  No one is expected to pay more for something used when that product can be purchased “new” for less money.   Remember that important detail.  It reminds us of the importance of new construction in the process of this real estate market regaining stability.

I’m noticing a few new subdivisions in surrounding areas now being marketed.   These were, previously, approved tracts of land owned by developers who were waiting for the market to change.  This is a good sign of some confidence in our local real estate market.  It’s a gentle use of the word “confidence!!”

The problem that I’m also noticing is that the builders are not building a spec home or model home for their agents to show and sell.  Now the fun begins!!!  My team and I have had plenty of experience with preselling homes, and it’s a difficult task if one does not have a thorough knowledge of construction.  Those listing agents will be showing dirt to sell a colonial home!!  That’s what we do best!!! 

The resale listing inventory is reducing in size and that makes the competition less for new homes.  Builders are feeling more confident but not enough to spec homes.  They see light at the end of the tunnel but they need assurance before they spend any money.  The climb will be a slow process, but we’re  moving in the right direction.


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About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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