The Value Of An Open House When Marketing New Construction


Open house events on new construction and resale properties are a great way to find a buyer for the listed property and also to find new buyers for other properties.  It’s networking with no effort.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

There is significant value for an agent to provide open house events for new construction.  The model home gives a buyer the opportunity to roam through a home without any pressure to purchase.  It allows them time to sit and ponder over the features of that home and to enjoy the quality of the product as if they were living there.

It’s more than a showingIt’s an event that provides them with the chance to feel how they might live in that home.  They can linger for hours, and some do.  The longer they stay, the better the chance of them reserving a home.  I’ve had open house events where the visitors stayed for the entire event just to notice the reactions from other visitors. 

Other buyers’ reactions have an influence on a buyer making the decision to reserve a home.  Seeing other potential buyers’ positive reactions is reinforcement to purchase.  It’s a green light from other potential buyers that the product is up to par according to their standards.

Open houes events are of great value when marketing new construction.  Visit an open house event in your area, and you’ll appreciate the value of that offering.  It’s quite different from a scheduled appointment with an agent to see a home.  It’s relaxed and there is no pressure or time restriction.  If your buyer is in the middle of the road, a relaxed visit without any pressure may help them with their decisions.

An open house event is probably the best method of presenting a new property to the open market, and we continually provide them for our new construction and our resale homes.  For those buyers who are in the middle of the road, it helps them in their decision making.  Buyers who stay in the middle of the road will eventually get run over!!!


The Todaro Team…..#1 Team in Franklin’s #1 Office


 Read Barbara’s Franklin Blog

 My  Outside Blog

About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

Visit Susan on Google+

Speak Your Mind