Talk Is Cheap…Actually It’s Free !!!!!


I always enjoy networking as a source for finding new business.  It has always worked well for me and the more I network, the more business seems to come my way.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

There were a few posts today that indicated how nervous agents are becoming with the phone not ringing as much as it was previously.  One post written by an agent discussed the option of leaving the business after many years.  This is very sad and should not be happening.  There are too many ways to find business without spending any money at all.  The method of prospecting without spending money is called NETWORKING.

Networking is the one source that is free.  Networking is a call to action.  It’s a method of marketing yourself and, in turn, becoming known to others as a real estate professional.  Networking should be done every day, in one form or another.  Wear your name badge or casual professional attire, and get yourself out of the office.  Meet people. 

Join local organizations and clubs.  The local chamber of commerce is a great source for meeting professionals.  Join church, school and local branches of national organizations like the Rotary Club, The Elks (BPOE), The Masons and so many others. 

There are networking groups that exist just for the purpose of meeting other professional people!!!  Join one and offer the use of your office for a meeting.  That will allow all of those group members to see where you work and become familiar with you, in your business environment.  If you have a subdivision that you’re marketing within your office, ask the builder if you can use the model home to hold a meeting.  The more people who see the product, the more likely there will be a new buyer surfacing!!!  Action is free.  Join and become active as quickly as possible.  If the phone is not ringing, and you don’t have the money to make it ring, networking, not quitting, may just solve that problem.





About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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