Who Has All The Answers?


Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

After reading a blog written by Brian Rugg titled “So You Are A Real Estate ‘Expert’….Really?” it inspired me to write a few words on that topic myself.  What are the requirements that would render an agent an expert?  Would it be income; years in the business; education; or the number of transactions completed?  I think to use the word “expert” is a slippery slope.  Whenever you feel you have met a person who has a thorough knowledge of a topic, there is always someone who knows more. 

Rather than representing yourself as an expert, wouldn’t it be more fitting to be recognized for your understanding and knowledge of the profession?  Wouldn’t it be more appropriate to be recognized as an astute real estate agent?  An agent who has a vast knowledge of the business is a more realistic branding description than expert.

After decades of working in real estate, I’m thankful that I have enough knowledge to share with my team members and to improve their understanding of issues within our industry.  I’m fortunate to have team members who ask me to share that information with them and who want to improve themselves.  Be very careful when and how you use the word “expert.”  You may not want to participate in the challenge that may follow. 






About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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