Help me . . . I’m FADING!


I think we need to separate personal from business, but we need to be somewhat transparent and not fake.

Via Valerie Baker (Exit Real Estate Professionals):

When I first started my real estate career, we had a sales meeting where our broker warned us to be careful about what we put on our Facebook page or in our blogs.  You do not want to offend a potential client!  I accepted his advice at the time and, so far, have been keeping my religious beliefs and most of my political leanings to myself!  BUT, it is getting more and more difficult as time goes on . . . when close friends invite me to support causes that I am passionate about, it is so hard not to join the fight!


The big question is SHOULD WE?  Should we whitewash ourselves because we are Realtors®?  When political discourse is forbidden for any portion of our society, democracy is weakened.  I have friends who disagree with my beliefs . . . heck, even my husband does much of the time!  Why would I  assume that potential clients would avoid me based on those same beliefs?  If this is the case, the whole avoidance technique is probably backfiring anyway.  If clients really are that concerned that we are just like them, then they are seeking out the agents who DO put themselves out there!

fading me


I am tired of whitewashing myself . . . I wonder if you can fade so much that you just DISAPPEAR?!


Valerie Baker


simply real estate

About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

Visit Susan on Google+

Speak Your Mind