The Agents You Hire Reflect The Flavor Of Your Office


Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

Everything starts at the beginning!!  The hiring process is the most critical step, when creating a real estate office.  The broker/owner has a mission statement, a business plan and goals in place.  The next step is to hire the agents, and this step is the most important.  It will affect the future success of the office, and who you hire will establish the reputation with which your office will be labeled. 

Your hiring process should compliment your attitude and your mission statement.  If your office is staffed with piranhas that eat their own, don’t expect newly licensed agents to survive in that environment.  If you are very selective in your choice and interview multiple times before you make a final decision, you will have an office full of agents that you can mold to your satisfaction.  Your office will reflect your attitude and philosophy of how a business should function. 

The personalities and work ethic of your agents will make or break your office.  If you are creating a team, hiring agents to work on your team is not any different.  They need to be cut from the same cloth as the leader of the team, if the team is to survive.  An office needs to work as a team.  The two terms should be interchangeable, in my opinion. 

Make your hiring selections carefully because the after effects of poor decision making can be as permanent as a big tattoo.  It can be removed but it’s a painful procedure….so I hear!!! 





About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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