How Closely Is The Competition Watching YOU??


Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

I read a post this morning by Richard Weisser titled “How Closely Do You Watch Your Competition?” and it made me realize that I don’t pay too much attention to what other real estate agents are doing.  My focus is on my business plan and tasks to which I’ve committed in order to successfully complete the year.  The question in my mind is “how closely is the competition watching us.”  This may seem very narcissistic, but there are always comments made by agents in other offices asking how we maintain a certain level of inventory, as well as new construction communities. 

My team members always respond with the right answer, and that’s marketing.  Of course, other agents also market, but their marketing is limited to print in real estate booklets.  They do have websites, but very few blog.  I have seen one blog from one agent in the Town of Franklin, and his blogs are not consistent.  He never blogs any inventory and only a few localism posts with one photo included. 

Blogging is the marketing task that separates a successful marketing program from a randomly created advertising journey.  Advertising can be a journey on a road that never ends and has no positive results.  I make sure that my blog addresses are everywhere.  They are on postcards, business cards and all cover sheets.  Those blogging sites are printed on items that we hand out and are linked on websites.  I want the competition to see what we are doing.  Our clients know what separates us from the others.  Our clients know that we blog consistently and market responsibly, in order to receive positive results. 

We are not watching our competition, as much as THEY are watching us, and that is a typical occurrence when a real estate office has wall to wall top producers and maintains a #1 ranking in town.  The top producers in an office make that office the competition.  We, the agents within the office, merely focus with eyes front and direction upward.





About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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