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this is very important information about keywords.

Via Michael Caruso Real Estate Group:

Recently I read that the majority of real estate agents are missing out on a key strategy that will yield them much higher rankings on Web search engines. Most practitioners are competing with each other over short-tailed keywords, which are just a few words strung together that Internet users type in for searching purposes.

However, this is a misguided step on the part of real estate professionals, since as much as 80 percent of all search engine activity actually uses long-tailed keywords – phrases typically consisting of five to seven words. For property searches, many prospective buyers have very specific details in mind and therefore will not search under a broad term such as “Los Angeles real estate,” for example.

Rather, they are more likely to enter a phrase like “Los Angeles three bedroom home in gated community.” They say, because agents are focused on short tailed keywords, there are thousands of Web sites competing for those same terms; meanwhile, the competition of long-tailed keywords is virtually nonexistent.

To be effective and successful in using long-tailed keywords, an agent must write up and index dozens, possibly even hundreds, of them in order to generate traffic and results. The keyword phrases can be inserted in blogs, social media posts, YouTube videos, classified ads on the Web, and article marketing and portal sites.

 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards.      

Michael Caruso, Broker ABR ABRM CRB CRS GREEN GRI     

2007 President, Orange County Association of Realtors   (949) 753-7900

About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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