A Buyers’ Agent Is Just As Valuable As A Buyer To A Worthy Listing Agent


I always accommodate every buyers agent who calls to show one of my listings.  They are very important to a listing agent.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

Marketing to real estate agents is as important a task as marketing to potential buyers.  Co-broke agents are the crux of our business.  We love to see agents from near and far, and the further out they are from the better the chance of closing that buyer.  When an agent from Boston, or one of its suburbs, drives to Franklin, it’s realistic to think that a reservation will follow.  Agents do not like to waste their time, nor do they like to reinvent the wheel, so when those buyer agents are coming from a distance, unless the buyer despises that property, the buyer’s agent will close them. 

There are so many listing agents whose main purpose is to sell the property themselves and because of that the co operating agents are treated badly.  Phone calls are not returned and some listing agents will not accommodate that buyers’ agent’s requests. 

My team will extend every courtesy and cooperate to the nth degree, including showing a buyer a property without that buyers agent, if that’s what they are requesting.  We have no problem with doing that.  We just want the listing to sell, and we want to represent our sellers and builders properly.  Their properties need to be promoted to everyone.  We are prepared to cooperate with every listing in our inventory.  My team members feel that a transaction with a buyers’ agent is the cleanest deal. 

Open house events are provided at our new construction communities for cooperating agents.   We will invite every agent within a certain distance of Franklin.  We provide tours, food, drawings and information.  We make it known that we will accompany if desired, and we will take the time to meet with the buyer to answer any and all questions.  The buyers are not required to provide any money until a purchase and sales agreement is ready to be signed.  Reservations do not require a check, and we will not accept any money.  It’s purely conversation until the buyer is comfortable.  Cooperating agents appreciate that “no gun to the head” method of selling, and those cooperating agents always come back for more.






About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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