Disciplined Marketing Is Not A Punishment….It Results In A Reward !!!


Marketing must be done in a consistent manner, and that’s my goal.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

It seems that marketing is one of the topics on which I dwell, but that’s because marketing is the heart of our business.  There is only one successful method of marketing and that is “Disciplined Marketing.”  Whether your preferred method is direct mail marketing, cold calling, door knocking, print advertising or blogging, it needs to be carried out in a disciplined fashion.   

Agents begin to slip backward with their production, when marketing is not disciplined.  If your marketing is not done consistently, your results will reflect that.  If your marketing is done consistently but in a “sporadic fashion,” your results will indicate that. 

Whatever your choice is for marketing, have a plan of action and follow it explicitly.  If you have a gap in your progress, you have weakened your plan and the results will likely suggest that.  Having a gap in your marketing is equivalent to taking a college level course and missing an important class.  You are now at a disadvantage.  Miss another important class and your grade will definitely suffer and you may fail the course. 

Marketing should be considered a catalyst in the real estate business.  It will create business without actually becoming part of that business.  Learn to market properly and the results will be your saving grace in this real estate market.






About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

Visit Susan on Google+

Speak Your Mind