Survival Of The Fittest…Or Who Can Take The Biggest Bite


As the market becomes more competitive, the tension level rises and the fittest survive.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

Competitiveness is a very healthy attribute and a necessary element with all sales positions.  When business is booming, competition takes a back seat, and everyone has a relaxed demeanor.  When business begins to tighten, and attitudes change, the genuine “you” surfaces.  Agents become more secretive about their business; there is less sharing of information, and the atmosphere in the office suddenly takes on a new feeling. 

I’ve noticed that agents aren’t as willing to help each other, when competition becomes more severe and business starts thinning out.  As business dilutes, emotions intensify.  This atmosphere occurs when agents are gasping for air just before total suffocation ensues. 

There is a major advantage for the real estate industry when it experiences a declining market.  Agents gasping for air will eliminate themselves before they suffocate.  It’s a cleansing process for the industry.  The agents who survive the declining market emerge stronger and more confident about their ability to maintain consistent production after weathering a major storm.  It’s the Darwinian Theory that applies.  Survival of the fittest reigns.  However, as the market improves, those who fell to the wayside will reappear, and the cycle will start again. 




               “The #1 Team in Franklin’s #1 Office”




About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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