They Are Not All Tire Kickers!!!!


I attempt to provide an open house for all of my new listings.  They have always been a successful way to market a new listing and get it off the ground. Good post to reblog.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

Who actually visits open house events?  My team members have them every weekend.  It’s a great way to find buyers for our inventory.  I thought I’d make a list of the variety of visitors who frequently make an appearance.  They are: 

  1. Neighbors who are either curious about what their property may be worth or just curious (nosey neighbors) about what the interior of that neighbor’s home looks like.
  2. People who are deciding whether or not to become buyers.
  3. People who have already decided to buy and are starting their search.
  4. People who are finding a reason NOT to buy.
  5. People who already have a home under contract are continuing their search to confirm that they have the best deal or maybe there is something better that they may have missed.
  6. People who are currently redecorating.
  7. People who are bored and have nothing else to do on a Sunday afternoon.
  8. Last but not least are the buyers who want to purchase the home you are holding open. 

I’m sure there are many more reasons for people to visit an open house, but somewhere in that list of reasons, I’m confident there are a few transactions waiting to happen.  Open house events are a worthwhile function and a great way to market a property.  The most activity will always happen at the first Grand Opening of a property, especially when all showings start that day.  The easiest way to create an urgency to buy is at the first open house.  My team members are firm believers that open house events create transactions.  What are your thoughts?




               “The #1 Team in Franklin’s #1 Office”




About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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