24 Hour Marketing With Signs and Riders


Sign riders are a great marketing tool and very inexpensive to purchase….we often forget how helpful they are to attract the attention of potential buyers.

Via Barbara Todaro (RE/MAX Executive Realty in Franklin, Ma):

Signage is a very important part of marketing, and I think most agents use signs, as long as their town bylaws allow it.  There are also subdivisions that have restrictive covenants that do not allow real estate signs.  However, the majority of the time, we will install a sign in front of the property that is for sale.  In many instances, I’ve noticed that agents have no riders attached to that real estate sign.

Riders are a terrific way to tell the general public one or maybe two important details about the property.  My team uses riders on every sign that we install.  Many of our metal frames will hold two riders and our white sign posts will hold as many as we attach. 

I have given a generous sample of twenty of the riders that we use.  There are more.  I buy as many as possible and sometimes create my own custom riders.

There are properties that have 5 bedrooms and one would not know that information by driving by, unless a rider stated those words.  There are homes with a master bedroom on the first floor and unless a rider stated that detail, a potential buyer driving by would not realize that existed.  Riders add the finishing touch to advertising with signs.  Riders are very inexpensive and if many agents within the office purchase multiple riders (the least expensive way to buy them) then you can trade so that you have many messages from which to choose for your listings.

Heavily traveled roadways are a great place to have a SOLD rider and that’s one of our favorite riders along with “I Love My RE/MAX Realtor.”




               “The #1 Team in Franklin’s #1 Office”




About susanmorrison

After living in Walpole, MA for many years, our family was transferred to the west coast when I was a senior in high school. In 1983, I graduated from Mission San Jose High School in Fremont, California. I am also a 1987 graduate of Providence College with a major in liberal arts and a minor in business administration. I bring to the table many years of sales experience beginning with thirteen years in Corporate Sales at Delta Air Lines. I'm the mother of three children and I'm very active within the Franklin, MA community. I am also a cancer survivor and support the American Cancer Society Charities.

My husband and I have built five homes and I've lived in a variety of other locations including Toronto Canada, Irving Texas and my current home in Franklin, MA. As a result of all my moving around, I came to the conclusion that I was an expert at moving...why not become an expert on the other side of the table? I earned my real estate license in 2004 and believe that I have found my true niche'. I can empathize with my clients on a variety of levels; whether they are buying or selling. And, like so many other good realtors out there, I believe that possessing good communication skills is one of the many keys to success.

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